Impumelelo ye-Etsy inika ukuPhakamisa kwiingxaki zokuthembeka kunye nokulinganisa

Kuxhomekeka ukuba ubuza bani, u-Alicia Shaffer, umnini wevenkile ye-Etsy ebetha iThree Bird Nest, libali lempumelelo elibalekayo-okanye umfuziselo wayo yonke into engahambanga kakuhle kwindawo yentengiso ye-intanethi ekhula ngokukhawuleza yezinto ezenziwe ngezandla.Ngoncedo lokunyuka. kubathungi basekuhlaleni abangama-25 kunye nokufota okunomtsalane, uNksz. I-Shaffer ithatha ngaphezulu kwe-70,000 yeedola ngenyanga kwingeniso yokuthengisa iibhanti zentloko kunye nezifudumezi zemilenze nge-Etsy. Kodwa njengoko ishishini lakhe likhula, uye wagxekwa kabukhali kwi-Intanethi kwaye watyholwa ngokuvelisa iimpahla ezininzi, ngokufumana izinto ezivela eTshayina. Abagxeki bamthatha njengengxaki ku-Etsy's hipster cred. Ingxabano malunga nendlela iimpahla eziveliswa ngayo kwaye zithengiswa kwisiza esizingca ngokuziva ulungile, ukunyaniseka okwenziwe ngesandla kugxininisa iintlungu ezikhulayo eziguqula i-Etsy njengoko isiya kunikezelo lokuqala olunokuba nengeniso yoluntu. .Ngokuphathelele uNksz. UShaffer, uyawakhanyela amabango ajonge ishishini lakhe kutshanje kodwa uthi uyasiqonda isizathu sokuba kuvele imibuzo malunga nomthamo weempahla azivelisayo. Uthi ivenkile yakhe ithobela ngokungqongqo izikhokelo zika-Etsy, kubandakanya nokuba zonke izinto ezidwelisiweyo zezenziwe ngesandla okanye "zakudala", ngaphandle kwezinye izinto ezintsha ezivumela ukwenziwa kwemveliso yangaphandle. "Siliqela lamagcisa e-Etsy azinikeleyo akwazile ukukhulisa ivenkile encinci ibe ngumatshini omncinci," utshilo. Kuninzi lwabalandeli bayo, i-Etsy ingaphezulu kakhulu kunendawo yentengiso. Bayijonga njengesithintelo kwimveliso kunye nokusetyenziswa kobuninzi behlabathi, kunye nokuma ngokuchasene nophawu lwenkampani. Kukuvota kwabo ubunyani kunye nobugcisa obudala obulungileyo, kunye nenye indlela ebonakala ilungile ekuthengeni kumaqumrhu amakhulu. Kwaye kuye kwanceda ukukhuthaza ushishino olubanzi lwezinto, ukusuka kwi-bedsheets ukuya kwi-jerky yenkomo, abathi baphuhliswe ekhaya, bezandla okanye ngenye indlela eyenziwe ngesandla. U-Etsy, naye, uye wafumana ibhaluni kwaye waxhamla kwimfuno ekhulayo yolo hlobo lokuthenga, olunikezela ngoku. ngaphezu kwezigidi ezingama-29 izintlu zobucwebe ezenziwe ngesandla, izinto zomdongwe, iijezi kwaye ngamanye amaxesha-ezizisolayo izinto d'art. Yayinamalungu ezigidi ezingama-54 ekupheleni konyaka ophelileyo, apho i-1.4 yezigidi idweliswe into ethengiswayo kwaye phantse i-20 yezigidi yenza ubuncinane enye yokuthenga kwi-2014, ngokutsho kwayo I.P.O. prospectus.Nangona isiza sisalahlekelwa yimali ngenxa yeendleko eziphezulu zophuhliso, siyakhula, kunye nokuthengiswa kwempahla ethe kratya kufikelele kwi-1.93 yeebhiliyoni zeerandi kunyaka ophelileyo. Intlawulo ka-Etsy eqokelelwe kwizinto ezidwelisiweyo kunye nezithengiswayo, kunye nakwiinkonzo ezifana nokubekwa kwempahla okukhuthazwayo, yafikelela kwi-196 yezigidi zeedola. ngabathengisi ababalaseleyo, babonisa ubunzima benkampani ukulungelelanisa ukukhula kunye nokugcina intembeko ye-indie eyaphembelela ukuthandwa kwayo.Abanye abathengisi bathi banexhala lokuba isiza sinokugqithiswa ngokukhawuleza kunye ne-trinkets. Abanye bathi i-ethos eyenziwe ngesandla ka-Etsy kungekudala inokuba yinto nje yokuthengisa, ukucima abathengi abatsalwe kwenye indawo yesibheno. umthengisi owenza amaza kwinyanga ephelileyo xa wayesithi ekugqibeleni wayegqibile ngesiza. Njengoko u-Etsy uye wakhula, uye wafana ne-eBay. Ngelo xesha, i-Indie craft scene yayiqala ukuqala, kwaye omnye wabasunguli baka-Etsy, uRob Kalin, wayethatha inxaxheba esebenzayo, ngokutsho kwabahlobo. U-Etsy ubhengeze kubathengi ukuba yakha "uqoqosho olutsha" ngokupheleleyo oluya kuphinda luseke unxibelelwano lobuqu phakathi kwabathengi nabathengisi, kwaye yavumela abathengisi bayo ukuba bathengise kuphela izinto abazenzileyo. umntu omnye akanakukwazi ukumelana nezikhukula zemiyalelo. Isinyathelo esilandelayo esinengqiqo, bathi, kuya kuba kukuthatha utyalo-mali kwaye baqeshe abasebenzi, okanye bakhuphe imveliso, kodwa ukwenza oko kuya kuhambelana nemithetho ka-Etsy. U-Kalin wayesaziwa njengomntu ochasene nelizwi lokuyenza lula - kude kube sekupheleni kuka-2013, xa, phantsi komphathi wayo omtsha, u-Chad Dickerson, isayithi yayikhulula loo migangatho. Utshintsho luvumele abathengisi ukuba baqeshe abasebenzi okanye bakhuphele ngaphandle imveliso kubavelisi abakhasayo abadibana neseti yeendlela zokusebenza kunye ne-ecology. Phantse i-30 ekhulwini yabathengisi kwi-Etsy bathatha inxaxheba kumaqela enkxaso ngo-2014, ngokutsho kwe-Etsy's I.P.O. prospectus, kwaye sele kukho ngaphezulu kwe-5,000 yeemeko zabathengisi be-Etsy abakhuphela ngaphandle imveliso yabo. Inkampani ithe i-6 pesenti yaqesha uncedo oluhlawulelwayo ngo-2013, owona nyaka wakutsha nje apho amanani akhoyo. Ngokomzekelo, i-necklace ebomvu eqhutywe ngabathengisi abahlukeneyo kwi-Etsy, kunye neethegi zexabiso ukusuka kwi-$ 7 ukuya kwi-$ 15, inokuthengwa nakwindawo yaseTshayina yokuvelisa i-Alibaba.Ngokutsho kwe-Alibaba, i-necklace yenziwe yi-Yiwu Shegeng Fashion Accessories Firm, esekwe emazantsi eShanghai, ebanga ukuba inokukhupha malunga nezigidi ezingama-80 zentsimbi efanayo ngenyanga. UJacky Wang, odweliswe njengomphathi oyintloko wale nkampani, akazibuyisanga izicelo zokuphefumla." Kufana nokuba nevenkile yokutyela ephucukileyo kwisitrato esineegalari ezikumgangatho ophezulu, iivenkile zeencwadi kunye neevenkile zekofu, kwaye iMcDonald's okanye iWalmart yakhiwe kwindawo engenamntu. esitratweni," utshilo uDiane Marie, igcisa elithengisa izacholo ezenziwe ngezandla ukusuka kwikhaya lakhe eLa Pointe, Wis., Kwaye obize abantu ababizwa ngokuba "ngabathengisi" kwiiforum zengxoxo zikaEtsy. UEtsy wenza amapolisa kwiimeko ezinjalo, kodwa inokufana ekudlaleni i-whack-a-mole. Abasebenzisi banokufaka iflegi kumthengisi okrokrelekayo kwindawo yeMarike yeNdawo yeNdawo yeNdawo yeNdawo yeMarike Integrity, Trust & Iqela loKhuseleko, kunye no-Etsy ukwathe usebenzisa i-algorithms ukubona abathengisi abakrokrelayo. Kodwa iyavuma kwiprospectus yayo ukuba ayinakungqina ngokupheleleyo imigangatho yabathengisi bayo kunye nabenzi abasebenza nabo. Abanye abagxeki baye bathandabuza ukuba kukho inkuthazo eyaneleyo yokuphanda okanye ukuvala abathengisi abavelisa i-traffic enkulu kunye nokuthengisa. Ishishini likaShaffer, iThree Bird Nest iqesha ukuya kuthi ga kwi-25 abathungi-oomama basekhaya njengaye, abasebenza nokuba sekhaya okanye kwindawo yokugcina iimpahla ayirentayo eLivermore, eCalif. - ukukhupha amawaka eodolo ngenyanga. Uqesha umfoti ukuba afote iifoto zangaphakathi zeemveliso zakhe, ezimodelwa ngumhlobo. Uthengisa iintsimbi zomqala kunye nezinye izincedisi ezingeniswa kwenye indawo, threebirdnest.com, kodwa uthi akukho nanye kwezo mveliso ingena kwindawo yakhe ye-Etsy. Abanye abagxeki bafumana iisokisi ze-boot kwindawo ye-Alibaba ekhangeleka ngokufanayo nevenkile yakhe; Nksk. UShaffer uthe imifanekiso yakhe ibibiwe. Nangona kunjalo, ngokuthengisa ngokuphindwe kabini kulo nyaka uphelileyo, ivenkile kungekudala iza kuqalisa ukukhupha imveliso ethile, uNksz. Watsho uShaffer. Ukubonisa u-Etsy ukuba uya kuqhubeka nokuyila i-headbands kunye ne-legwarmers, kuya kufuneka achaze inkqubo yakhe yokukhutshwa kunye neefoto zesinyathelo-nge-nyathelo kwaye agcwalise imibuzo emide.Abanye abathengisi, abaphuma ngaphandle kwe-United States, bathi kwakhona Umahluko phakathi kokwenziwa ngesandla kunye nobuninzi-okwenziweyo awubukhali njengoko kunokubonakala. U-Kyoko Bowskill, oqhuba ivenkile ye-Link Collective e-Etsy, usebenza namagcisa azimeleyo ukuyila iipateni zelaphu lokusonga i-furoshiki yaseJapan, kwaye uthumela ukuveliswa kwishishini elincinci losapho ngaphandle kweTokyo eligxile kwiindlela zokudaya zesintu. ukunyusa imveliso, ”utshilo uNksz. Bowskill, ngoku uthengisa amalaphu angama-40 ukuya kwangama-50 ngenyanga ngeedola ezingama-50 lilinye. “U-Etsy akafanelanga ukuba ngumntu omnye owenza iimpahla eyedwa engalali,” watsho, esongeza, “Sakha ishishini elisebenzayo, kodwa oko akuthethi ukuba sivelisa izinto ezininzi.” U-Etsy walile ukwenza loo nto. yenza ukuba amagosa afumaneke kudliwano-ndlebe, ekhankanya ixesha elizolileyo elikhokelela ekuboneleleni ngesitokhwe. Kwi-I.P.O yayo. ukufayila, nangona kunjalo, uMnu. U-Dickerson uvume inkxalabo yokuba u-Etsy "unciphisa i-ethos yethu eyenziwe ngesandla" ngokuvumela abathengisi ukuba basebenze nabavelisi." Ngapha koko, u-Etsy ebesoloko esebenza njenge-antidote kwimveliso eninzi," watsho. "Sisenjenjalo."Sekunjalo, impumelelo yayo, kwaye mhlawumbi iingxaki zayo, ikhuthaze ukugcwala kwee-Etsys, njenge-Artfire, indawo yentengiso esekwe kuluntu kwizinto ezenziwe ngezandla. I-Artfire yafumana ukutsalwa okwethutyana- ngakumbi phakathi kwabathengisi be-Etsy ababengonwabanga, abaqala ukufudukela kwindawo - kodwa uninzi lwezo ziphambukisi zaba buhlungu xa iqala ukubiza umrhumo wenyanga wokubamba iivenkile ezingaphambili. I-DaWanda, i-bazaar ekwi-intanethi esekwe eJamani ethengisa iimveliso ezenziwe ngezandla kunye nezakudala, idumile eYurophu, kodwa intengiso yayo kucingelwa ukuba ifikelela kwiqhezu nje le-Etsy's. UNicole Burisch, iqabane leMyuziyam yezoBugcisa obuhle, eHouston, ohlelayo. Incwadi emalunga nemisebenzi yezandla kunye noqoqosho lwehlabathi kunye nomzobi waseKhanada u-Anthea Black, uthe ukwahlula izinto ezenziwe ngesandla kwimveliso kuya kuhlala kungenangqondo. ." Kodwa ukwahlula izinto ezenziwe ngesandla kwizinto eziveliswe ngobuninzi kuye kwaba nzima ngakumbi, yaye eneneni kungumahluko wobuxoki, wathi: “Ngaphandle kokuba uzimbe udongwe, uluka ingubo yakho, ufuye ezakho izimvu.