Hāʻawi ka holomua o Etsy i nā pilikia o ka hilinaʻi a me ka unahi

Ma muli o ka mea āu e nīnau ai, ʻo Alicia Shaffer, ka mea nona ka hale kūʻai ʻo Etsy Three Bird Nest, he moʻolelo kūleʻa holo ʻole - a i ʻole he hōʻailona o nā mea āpau i hewa me ka mākeke pūnaewele e ulu wikiwiki ana no nā mea hana lima. i 25 mau humuhumu kūloko a me nā kiʻi hoʻohiwahiwa, ʻo Ms. Lawe ʻo Shaffer ma luna o $70,000 i hoʻokahi mahina ma ke kūʻai aku ʻana i nā poʻo ʻelua a me nā wāwae wāwae ma o Etsy. Akā i ka ulu ʻana o kāna ʻoihana, ua hoʻohewa nui ʻia ʻo ia ma ka pūnaewele a hoʻopiʻi ʻia i nā waiwai hana nui, no ka loaʻa ʻana o nā mea kūʻai mai Kina. Manaʻo ka poʻe hoʻohewa iā ia he pōʻino ma ka hipster cred o Etsy. ʻO ka hoʻopaʻapaʻa e pili ana i ka hana ʻana a kūʻai ʻia aku ma kahi pūnaewele e haʻaheo nei i ka manaʻo maikaʻi, ka ʻoiaʻiʻo hana lima e hōʻike ana i ka ulu ʻana o ka ʻeha e hoʻololi iā Etsy i kona neʻe ʻana i kahi makana mua o ka lehulehu. .No Ms. Shaffer, hōʻole ʻo ia i nā ʻōlelo i hoʻopaʻa ʻia i kāna ʻoihana i kēia manawa akā ua ʻōlelo ʻo ia ua maopopo i ke kumu i kū mai ai nā nīnau e pili ana i ka nui o kāna huahana. Ua ʻōlelo ʻo ia e pili pono ana kāna hale kūʻai i nā alakaʻi a Etsy, me nā mea āpau i helu ʻia he lima lima a i ʻole "vintage" secondhand, me kekahi mau ʻokoʻa hou e ʻae ai i ka hana ʻana ma waho. "He hui mākou o nā mea hana hana Etsy i hiki ke ulu i kahi hale kūʻai liʻiliʻi i kahi mīkini liʻiliʻi," i ʻōlelo ai ʻo ia. Manaʻo lākou he antidote i ka hana nui a me ka hoʻohana ʻana i ka honua, a he kū kūʻē i ka branding hui. ʻO kā lākou koho no ka ʻoiaʻiʻo a me ka hana kahiko maikaʻi, a me kahi ʻano kūpono i ke kūʻai ʻana mai nā hui nui. A ua kōkua ʻo ia i ka hoʻoulu ʻana i kahi ʻoihana ākea o nā mea, mai nā papa moe a hiki i ka pipi jerky, e ʻōlelo nei he homespun, artistanal a i ʻole i hana lima ʻia. ʻoi aku ma mua o 29 miliona mau papa inoa o nā mea nani i hana ʻia e ka lima, ka ipu lepo, nā ʻaʻahu a me nā mea i mihi ʻia i kekahi manawa. Ua loaʻa iā ia he 54 miliona mau lālā i ka hopena o ka makahiki i hala, nona ka 1.4 miliona i helu i kahi mea no ke kūʻai aku a kokoke i 20 miliona i hana ma kahi o hoʻokahi kūʻai ma 2014, e like me kāna I.P.O. prospectus. ʻOiai e nalowale ana ka pūnaewele ma muli o ke kumukūʻai kiʻekiʻe o ka hoʻomohala ʻana, ke ulu nei ia, me ke kūʻai aku ʻana o nā mea kūʻai aku i $1.93 biliona i ka makahiki i hala. ʻO nā uku i hōʻiliʻili ʻia e Etsy ma nā mea i helu ʻia a kūʻai ʻia, a me nā lawelawe e like me ka hoʻolaha ʻana o nā waiwai, hiki i $ 196 miliona. e nā mea kūʻai koʻikoʻi, e noʻonoʻo i ka hakakā ʻana o ka ʻoihana e kaulike i ka ulu ʻana me ka mālama ʻana i ka hilinaʻi indie i hoʻoulu i kona kaulana. Wahi a kekahi poʻe, hiki ke lilo koke ka manaʻo lima lima o Etsy i mea kūʻai aku, e hoʻohuli ana i nā mea kūʻai i huki ʻia i ka hoʻopiʻi ʻē aʻe o ka pūnaewele. ʻO ka mea kūʻai aku i hana i nā nalu i ka mahina i hala i kona haʻi ʻana ua pau ʻo ia me ka pūnaewele. "I ka ulu nui ʻana o Etsy, ua ʻoi aku ka like me eBay." Ua ulu ʻo Etsy mai kahi papahana hoʻolālā i lawe ʻia e ʻekolu Brooklynites no kahi papa hoʻolaha no nā mea hana. I kēlā manawa, ke hoʻomaka nei ka hana hana indie, a ʻo kekahi o nā mea hoʻokumu o Etsy, ʻo Rob Kalin, he mea komo ikaika, e like me ka poʻe kamaʻāina. Ua haʻi aku ʻo Etsy i nā mea kūʻai aku ke kūkulu nei ʻo ia i kahi "hoʻokele waiwai hou" e hoʻokumu hou i kahi pilina pilikino ma waena o nā mea kūʻai aku a me nā mea kūʻai aku, a ua ʻae i kāna poʻe kālepa e kūʻai wale aku i nā mea a lākou i hana ai. ʻAʻole hiki i hoʻokahi kanaka ke hoʻomau i ke kahe o nā kauoha. ʻO ka hana kūpono aʻe, ʻōlelo lākou, ʻo ia ka lawe ʻana i ka hoʻopukapuka kālā a hoʻolimalima i nā limahana, a i ʻole i waho i ka hana ʻana, akā naʻe, ʻo ka hana ʻana pēlā e holo hewa ai nā lula o Etsy. Ua ʻike ʻia ʻo Kalin he hoa paio leo no ka hoʻomaʻamaʻa ʻana - a hiki i ka hopena o 2013, i ka manawa, ma lalo o kāna luna alakaʻi hou, ʻo Chad Dickerson, ua hoʻomaha ka pūnaewele i kēlā mau kūlana. Ua ʻae ka hoʻololi i nā mea kūʻai aku e hoʻolimalima i nā limahana a i ʻole i waho i ka hana i nā mea hana liʻiliʻi i hoʻokō i kahi hoʻonohonoho o ka hana a me nā koina kaiaola. Ma kahi o 30 pakeneka o nā mea kūʻai aku ma Etsy i komo i nā hui kākoʻo ma 2014, e like me ka I.P.O o Etsy. prospectus, a aia ma mua o 5,000 mau manawa o nā mea kūʻai aku ʻo Etsy e hoʻopuka ana i kā lākou hana. Ua ʻōlelo ka hui he 6 pakeneka i hoʻolimalima ʻia i ke kōkua i ka makahiki 2013, ʻo ka makahiki hope loa i loaʻa ai ka helu. Eia kekahi laʻana, hiki ke kūʻaiʻia kekahi leiʻulaʻula e nā mea kūʻai likeʻole ma Etsy, me nā kumukūʻai kūʻai mai $ 7 a $ 15, hiki ke kūʻaiʻia ma o ka hale kūʻai nui o Kina Alibaba. Wahi a Alibaba, ua hanaʻia ka lei e ka Yiwu Shegeng Fashion Accessories Firm, e kū ana ma ka hema o Shanghai, ka mea e ʻōlelo nei hiki iā ia ke hana i kahi kokoke i 80 miliona mau lei like i ka mahina. ʻAʻole i hoʻihoʻi mai ʻo Jacky Wang, ka luna nui o ka hui, i nā noi no ka manaʻo. alanui," wahi a Diane Marie, he mea pena kiʻi e kūʻai aku ana i nā mea hana lima mai kona home ma La Pointe, Wis., a nāna i kāhea aku i nā mea i kapa ʻia ʻo "resellers" ma nā kūkākūkā kūkākūkā o Etsy. i ka paani whack-a-mole. Hiki i nā mea hoʻohana ke hōʻailona i ka mea kūʻai aku i manaʻo ʻia i ka Marketplace Integrity, Trust & Ua ʻōlelo pū ʻo Safety Team, a ua ʻōlelo pū ʻo Etsy e hoʻohana ana i nā algorithms e ʻike ai i nā mea kūʻai kānalua. Akā ʻae ʻo ia i kāna prospectus ʻaʻole hiki iā ia ke hōʻoia piha i nā kūlana o kāna mea kūʻai aku a me nā mea hana hana a lākou e hana pū ai. Ua nīnau kekahi poʻe hoʻohewa inā lawa ka manaʻo e noiʻi a pani paha i nā mea kūʻai aku e hoʻopuka ana i nā kaʻa nui a me nā kūʻai aku. ʻO ka ʻoihana a Shaffer, ʻekolu Bird Nest e hoʻolimalima i 25 mau humuhumu - nā makuahine kūloko e like me ia, e hana ana ma ka home a i ʻole ma kahi wahi ma ka hale kūʻai āna i hoʻolimalima ai ma Livermore, Calif. - e hoʻokaʻawale i nā tausani o nā kauoha i ka mahina. Hoʻolimalima ʻo ia i kahi mea paʻi kiʻi e kiʻi i nā kiʻi i loko o ka hale o kāna mau huahana, i hoʻohālike ʻia e kahi hoaaloha. Ke kūʻai aku nei ʻo ia i nā lei i lawe ʻia mai a me nā mea pono ʻē aʻe i lawe ʻia ma kahi pūnaewele ʻē aʻe, ʻo threebirdnest.com, akā ʻōlelo ʻo ia ʻaʻohe o ia mau huahana i hoʻokomo i kāna pūnaewele Etsy. Ua loaʻa i kekahi poʻe hoʻohewa nā soka kāmaʻa ma ka pūnaewele o Alibaba e like ke ʻano me kāna hale kūʻai; Ua haʻi aku ʻo Ms. Ua ʻōlelo ʻo Shaffer ua ʻaihue ʻia kāna mau kiʻi. Eia nō naʻe, me ka pālua ʻana o nā kūʻai aku i ka makahiki i hala, e hoʻomaka koke ka hale kūʻai e hoʻopuka i kekahi mau mea hana, ʻo Ms. Wahi a Shaffer. No ka hōʻoia ʻana iā Etsy e hoʻomau ʻo ia i ka hoʻolālā ʻana i kona mau poʻo a me nā legwarmers, pono ʻo ia e kikoʻī i kāna kaʻina hana outsourcing me nā kiʻi i kēlā me kēia pae a hoʻopiha i nā nīnau nīnau lōʻihi. ʻO ka ʻokoʻa ma waena o ka hana lima a me ka hana nui ʻaʻole i ʻoi aku ka ʻoi e like me ka mea i ʻike ʻia. ʻO Kyoko Bowskill, ka mea nāna e hoʻokele i ka hale kūʻai Link Collective ma Etsy, e hana pū me nā mea pena kiʻi kūʻokoʻa e hoʻolālā i nā ʻano no ka lole wili furoshiki Iapana, a hāʻawi i ka hana ʻana i kahi ʻoihana liʻiliʻi ʻohana ma waho o Tokyo e loea i nā ʻano hoʻoluʻu kuʻuna." hoʻonui i ka hana," wahi a Ms. ʻO Bowskill, ke kūʻai aku nei i 40 a 50 mau lole i ka mahina ma $50 pakahi. "ʻAʻole pono ʻo Etsy e pili ana i hoʻokahi kanaka e hana ana i nā waiwai ʻo ia wale nō me ka hiamoe ʻole," i ʻōlelo ai ʻo ia, me ka hoʻohui ʻana, "Ke kūkulu nei mākou i kahi ʻoihana kūpono, akā ʻaʻole ia he manaʻo he hana nui mākou." Ua hōʻole ʻo Etsy e hana. e hoʻolako i nā luna no nā nīnauele, e haʻi ana i ka manawa mālie e alakaʻi ana i kāna hāʻawi waiwai. Ma kāna I.P.O. waiho ana nae o Mr. Ua ʻae ʻo Dickerson i nā hopohopo e "hoʻoheheʻe ʻo Etsy i kā mākou ethos hana lima" ma ka ʻae ʻana i nā mea kūʻai aku e hana pū me nā mea hana. "Ke hana mau nei mākou." Eia nō naʻe, ʻo kona kūleʻa, a me kāna mau pilikia paha, ua hoʻoulu i ka nui o nā Etsys, e like me Artfire, kahi mākeke kaiaulu no nā mea hana lima. Ua loaʻa ʻo Artfire i ka traction no kekahi manawa - ʻoi aku hoʻi i waena o nā mea kūʻai aku ʻo Etsy, ka mea i hoʻomaka e neʻe i ka pūnaewele - akā nui ka poʻe defectors i hōʻeha i ka wā i hoʻomaka ai e uku i ka uku mahina no ka hoʻokipa ʻana i nā hale kūʻai. ʻO DaWanda, he hale kūʻai kūʻai pūnaewele ma Kelemānia e kūʻai aku ana i nā mea hana lima a me nā huahana waina, kaulana ia ma ʻEulopa, akā manaʻo ʻia kāna kūʻai ʻana he hapa hapa wale nō o Etsy's. he puke e pili ana i ka hana lima a me ka hoʻokele waiwai honua me ka Canadian artist Anthea Black, i ʻōlelo ʻo ka hoʻokaʻawale ʻana i ka mea hana lima mai ka mea i hana ʻia e lilo i mea paʻakikī. ." Akā, ʻo ka hoʻokaʻawale ʻana i nā mea hana lima mai nā mea i hana nui ʻia, ua lilo i mea paʻakikī, a he ʻoiaʻiʻo hoʻi he ʻokoʻa hoʻopunipuni, ʻōlelo ʻo ia, "inā ʻaʻole ʻoe e ʻeli i kou lepo ponoʻī, ulana i kou lole ponoʻī, hānai i kāu hipa ponoʻī.