Jennifer Fisher paMaitiro Ekuita Kubudirira muBhizinesi reZvishongo

Semudzidzi paYunivhesiti yeSouthern California, kwaakadzidza kushambadzira kwebhizinesi, akatorwa mwoyo nenyika yefashoni mushure mekupinda muLA Style uye Detour magazini. “Ndaifunga kuti ndaida kushandira kudivi rekushambadza mabhuku, uye ndaizoona machira embatya achipfuura,” akadaro. Paakangoona kuti aive "padivi risiri iro," akatanga basa rake semugadziri akavakirwa muLos Angeles. Akazowana rudo ndokutamira kuNew York, achida kutanga mhuri. Izvi zvaizoratidza kuva basa rakaoma. Mushure mekubvisiswa pamuviri kaviri kuburikidza ne surrogate, uye kurapwa kweIVF, akazozvara mwanakomana wake Shane.

"Pane chikonzero chenyaya refu iyi," akatsanangura muimba yake yekuratidzira pa5th Avenue. "Pakazvarwa mwanakomana wangu, ndaitsvaga chimwe chinhu chaive chakanakisa kumuratidza." Sezvo apinda mudambudziko rakadai, Fisher aive achinetsa mune zvaaida. Zvinosuruvarisa, zvimedu chete zvaaigona kuwana zvaive zvishongo zvidiki zvisingaenderane nehunhu hwake, kana kuratidza kuti aida kukudza mwanakomana wake sei. “Saka ndakazogadzira necklace iyi yakaita setegi yembwa yandaipfeka pacheni yegoridhe inorema kwazvo,” akadaro. "Ndakazviita nokuti ndaida chimwe chinhu chakasiyana; ndaida zita rake rizere, uye hapana aigadzira zvinhu zvakadai panguva iyoyo." Sezvizvi akabva aona kuti painge pave nepanoda kuzadzikiswa, bhizimusi rakabva razvarwa. Kutaura chokwadi, Fisher akarova tambo nevatengi vaitsvaga zvidimbu zvakashinga, zvakakura, uye zvakasiyana nezvinhu zvehungwaru zvaive zvakazara mumusika wezvishongo.

"Ini ndinofunga isu tinozivikanwa nekushomeka zvishongo zvemhando yepamusoro, asi zvine twist mune izvo zvakasimba. Hongu, zvidimbu zvakasimba zvezvishongo, "akatsanangura kudaro. "Padanho rakanaka, isu tinozivikanwa nebespoke customization. Zvidimbu zvangu zvese zvine mupendero kwazviri-hazvina kupfava." Kuve neyakajeka-yakatemwa aesthetic inoshanda mukufarirwa naFisher, sezvo ichimusiyanisa muindasitiri yakazara. Kunyangwe iri imbwa ma tag, mapfundo, screws kana cheni, ese magadzirirwo aFisher anozadza sculptural, take-me-serious quality. Asi chinotonyanya kucherechedzwa magadzirirwo aakaita kambani yake-kugovera maakaundi ake ezvitoro kuBarney's New York neNet-A-Porter, kwaanotengesa zvimedu zvendarira zvechipfeko chake, kubva kune yake bespoke, yekuunganidza zvishongo zvakanaka, izvo zvaanotengesa kuburikidza naye. e-commerce saiti uye showroom muNew York.

"Ndinovatora semabhizimisi maviri akasiyana," akatsanangura kudaro. "Kuunganidzwa kwebrass kwakauya panguva yekuderera kwehupfumi. [Magazini] vapepeti vaida zvishongo zvikuru zvengano, uye ini ndanga ndichipedza $10,000 paizvi zvishongo nemacuffs. Saka, takatanga kukanda ndarira nekuipukuta kuti iite segoridhe. Pakarepo, takatanga kuwana zvese izvi kuiswa kwemupepeti. ”Kunyangwe kuzivikanwa kwake kwakawanda kwakabva muzvidimbu zvake zvebhurasi zvichionekwa mune aya emhando yepamusoro-soro, pamwe nekugara kwake semufainari weCFDA/Vogue Fashion Fund, musimboti we bhizinesi rake riri nemutsara wake wezvishongo-zvikuru-kurukuru, runako rwake. Sezvaakatsanangura:

"Chinokosha kuseri kwezvishongo zvedu zvakanaka ndezvekuti zvinopa vatengi chimwe chinhu chisina mumwe munhu. Tinogona kuzviita negoridhe chena, rose kana yero; 18K kana 14K; maketani akasiyana ehurefu hwakasiyana; mavara edhaimondi kana mazuva edhaimondi; unogona kuita kuti ritemerwe. Hapana anoda chinhu chimwe chete. Uye nemazango edu, kana vatengi vangotenga imwe chete, vanobatikana voramba vachizvitenga." Nekuchengeta muunganidzwa wake wezvishongo zvakanaka mumba, sekutaura, Fisher anokwanisa kudzora miganho yake, uye kuita yakawanda yekudzoka paari. investment. Zvitoro zvedhipatimendi zvakare zvine mukana wekutenga zvidimbu zvakanaka chaizvo, vachisarudza kuzvitenga pakutakura, sezvo vasingade kuisa njodzi yekutengesa chigadzirwa chemutengo wepamusoro. Nekudaro, ivo vanonyanya kuda kutenga zvishongo zvisingadhure, vachizviratidzira kune avo vakavimbika vatengi base, uye nekusimudzira ruzivo rwemhando. "Ndanga ndichizviitira basa rakakura nekugadzira iyi yakasimba bhizinesi modhi kubva pakutanga," akadaro Fisher.

Uine izvi mupfungwa, zvinongonzwisisika kuti Fisher aizopemberera makore gumi aine mutsara wezvishongo. Inosanganisira zvindori zvechidhindo uye nekiresi dzakagadzirwa negoridhe 18K uye enamel ine zvinyorwa zvenyoka, maruva uye mabhanan'ana, muunganidzwa wegore rino unoisa kekutanga Fisher kushandisa ruvara mumagadzirirwo ake, ayo aanoda kuvaka pamusoro pawo nezvimedu zvine ruvara rumwe. "Hongu, tiri kuunza chikamu chitsva, asi chinobatawo kune vatengi vangu varipo vagara vaine, toti, necklace yangu, uye vanoda kuwedzera runako kubva muunganidzwa weenamel yeruvara," akadaro.

Uye kunyangwe zvingave zvakati siyanei nezvaakagadzira kare, muunganidzwa wacho unodya muDNA yemhando. Mazuva ano, nefashoni yakazadzwa nekugadzira mafambiro matsva nguva dzose, Fisher aita shuwa kutevedzera hunhu hwake, uye kugadzira zvishongo zvinoenderana nezvinodiwa nevatengi vake, vanova vakadzi saiye. "Ndini mutengi wangu chaiye-mukadzi akasununguka anoziva zvaanoda," akadaro. "Ndivo vatinotengesera mazuva ese: vakadzi vanoona zvavanoda, vanozvitenga, uye vanozviita pasina mvumo." Kana munhu akatarisa fashoni titans saMiuccia Prada Ralph Lauren, uye Diane von Furstenberg, zvakaoma kusaona kuti miunganidzwa yavo inotaura sei nemararamiro avo-ingave ari Italian sophisticate, preppy cowboy, kana glamorous globetrotter. Ivo vanoratidza kuti kunamatira kune yakasarudzika chiratidzo ndizvo zvinotora kuti ukunde zvechokwadi muindastiri yakaoma kwazvo. Uye kana nguva iri iyo yechokwadi chiyero chekubudirira, Fisher ari munzira yekujoinha iyo ine mbiri pantheon.

"Ndinozvigadzirira, uye ndinovimba kuti mumwe mukadzi anoshamwaridzana nazvo," akadaro. "Dzimwe nguva vanozviita, uye dzimwe nguva havadaro. Ndakatanga bhizinesi rangu semutengi wangu chaiye, uye ndizvo zvandichaenderera mberi.