UJennifer Fisher Wendlela Yokuphumelela Ebhizinisini Lobucwebe

Njengomfundi eNyuvesi yaseSouthern California, lapho afundela khona ukumaketha kwezamabhizinisi, wathathwa yizwe lezemfashini ngemuva kokuqeqeshelwa umsebenzi kumagazini we-LA Style kanye ne-Detour. “Ngangicabanga ukuthi ngifuna ukusebenza ngasohlangothini lwezokukhangisa lokushicilela, ngibone sekudlula izigqoko,” kusho yena. Lapho ebona ukuthi "usohlangothini olungalungile," waqala umsebenzi wakhe wokuba stylist ozinze eLos Angeles. Kamuva wayezothola uthando futhi athuthele eNew York, ehlose ukuqala umndeni. Lokhu kungaba umzamo onzima. Ngemuva kokuphuphunyelwa yizisu kabili nge-surrogate, kanye nokwelashwa kwe-IVF, ekugcineni wazala indodana yakhe uShane.

"Kunesizathu sale ndaba ende," echaza egunjini lakhe lombukiso ku-5th Avenue. "Ngesikhathi izalwa indodana yami, ngangifuna okuthile okwakumnandi ngempela ukuyibonisa." Ngemva kobunzima obunjalo, uFisher wayecindezela kulokho ayekufuna. Ngokudabukisayo, okuwukuphela kwezingcezu ayengazithola kwakuwubucwebe obuthambile, obuncane obungahambisani nobuntu bakhe, noma obubonisa indlela ayefuna ukuyihlonipha ngayo indodana yakhe. “Ngakho-ke, ngigcine ngenze lo mgexo oyisisekelo omise okwethegi yenja engangiwugqoka eketango legolide elisinda kakhulu,” kusho yena. "Ngikwenze ngoba ngifuna okuhlukile; ngifuna igama lakhe eliphelele, futhi akekho owayeklama izinto ezinjengalezi ngaleso sikhathi." Enjalo nje wabona ukuthi kunendawo okumele igcwaliswe, kwase kungena ibhizinisi. Ukuqiniseka, uFisher washaya intambo nabathengi ababefuna izingcezu ezinesibindi, ezinkulu, futhi ezingafani nezimpahla ze-wispy ezazigcwele emakethe yobucwebe.

“Ngicabanga ukuthi saziwa ngobucwebe bengqephu bezitatimende obusezingeni eliphezulu, kodwa obunokuguquguquka ngokuthi buqinile. Yebo, ubucwebe obuqinile,” echaza. “Ezingeni elihle, saziwa ngokwenza ngokwezifiso. Zonke izingcezu zami zinomkhawulo kuzo-azithambisi kangako." Ukuba nobuhle obucacile busebenza ngokuthanda uFisher, njengoba kumenza ahluke embonini egcwele. Noma ngabe amathegi ezinja, amafindo, izikulufu noma amaketango, yonke imiklamo kaFisher iveza ikhwalithi ebaziwe, engithathele yona ngokungathi sína. Kodwa okuphawuleka nakakhulu indlela ahlele ngayo inkampani yakhe—ehlukanisa ama-akhawunti akhe adayisa yonke impahla e-Barney's New York kanye ne-Net-A-Porter, lapho ethengisa khona izingcezu zakhe zethusi imvunulo, kusukela eqoqweni lakhe lobucwebe elihle, alithengisa ngaye. indawo ye-e-commerce kanye negumbi lokubonisa eNew York.

“Ngibathatha njengamabhizinisi amabili ahlukene,” echaza. “Iqoqo lethusi lifike ngesikhathi sokwehla komnotho. Abahleli [Bomagazini] bafuna ubucwebe obukhulu bezindaba, futhi bengisebenzisa u-$10,000 kulawa masongo namacuff. Ngakho-ke, saqala ukuphonsa ithusi nokuyipholisha ukuze ibukeke njengegolide. Kuthe kusenjalo, saqala ukuthola konke lokhu kufakwa kokuhlela." Nakuba ukuqashelwa kwakhe okuningi kwavela ezicucu zakhe ezibonakala kulezi zicwebezelisi zemfashini ephezulu, kanye nokubamba iqhaza kwakhe kowamanqamu we-CFDA/Vogue Fashion Fund, umnyombo we ibhizinisi lakhe likumugqa wakhe omuhle wobucwebe-okubaluleke kakhulu, izintelezi zakhe. Njengoba echaza:

“Isihluthulelo sezinto zethu zokuhloba ezinhle ukuthi zinikeza amakhasimende okuthile okungekho omunye umuntu onakho. Singakwenza ngegolide elimhlophe, rose noma eliphuzi; 18K noma 14K; amaketanga ahlukene anobude obuhlukahlukene; izinhlamvu zedayimane noma izinsuku zedayimane; ungaba nayo iqoshwe. Akekho ofuna into efanayo. Futhi ngezintelezi zethu, uma amakhasimende ethenge eyodwa, ayabanjwa futhi aqhubeke nokuzithenga.” Ngokugcina iqoqo lakhe lobucwebe elihle lisendlini, ngomqondo ongokomfanekiso, uFisher uyakwazi ukulawula amamajini akhe, futhi enze imbuyiselo eyengeziwe kuye. utshalomali. Izitolo zomnyango nazo mancane amathuba okuthi zithenge izingcezu ezinhle ngokuqondile, zincamela ukuzithenga ngokuthunyelwa, njengoba zingafuni ukubeka ubungozi bokuthengisa umkhiqizo onenani eliphezulu. Kodwa-ke, bazimisele kakhulu ukuthenga ubucwebe bemvunulo obungabizi kakhulu, babubonise kumakhasimende abo athembekile, futhi bathuthukise ukuqwashisa ngomkhiqizo. “Ngangizenzela umsebenzi omuhle ngokudala lolu hlobo lwebhizinisi oluqinile kusukela ekuqaleni,” kusho uFisher.

Unalokhu engqondweni, kunengqondo ukuthi uFisher uzogubha iminyaka eyi-10 ngomugqa omuhle wobucwebe. Ihlanganiswe nezindandatho zesiginesha nemigexo eyenziwe ngegolide elingu-18K noqweqwe lwawo oluqoshiwe lwezinyoka, izimbali nokuduma, leli qoqo lesikhumbuzo libonisa ukuthi uFisher aqala ngqa ukusebenzisa umbala emiklamo yakhe, ahlose ukwakha phezu kwayo ngezingcezu ezinombala owodwa. “Yebo, sethula isigaba esisha, kodwa siphinde sibhekelele amakhasimende ami akhona asenawo, masithi, umgexo wami, futhi afuna ukwengeza intelezi eqoqweni loqweqwe loqweqwe lwawo lombala ukuze uthole umbala,” kusho yena.

Futhi nakuba kungase kuhluke kancane kulokho akudalile esikhathini esidlule, iqoqo empeleni lingena ku-DNA yomkhiqizo. Ezinsukwini zanamuhla, njengoba imfashini igcwele kangaka ukukhiqiza izitayela ezintsha njalo, uFisher wenze iphuzu ukulandela umzwelo wakhe wemvelo, nokuklama ubucwebe obuhambisana nezidingo zabaxhasi bakhe, okungabantu besifazane ngokuyisisekelo njengaye. “Ngiyikhasimende lami elikahle—ngowesifazane okhululekile ozaziyo ukuthi ufunani,” kusho yena. "Yilabo esibadayisela nsuku zonke: abesifazane ababona abakuthandayo, bathenge, futhi bakwenze ngaphandle kwemvume." Uma umuntu ebengabheka ama-titans emfashini njengo-Miuccia Prada Ralph Lauren, no-Diane von Furstenberg, kunzima ukungaqapheli ukuthi amaqoqo abo akhuluma kanjani nezindlela zabo zokuphila-noma ngabe i-Italian eyinkimbinkimbi, i-preppy cowboy, noma i-globetrotter ekhangayo. Bafakazela ukuthi ukunamathela embonweni ohlukile yilokho okudingekayo ukuze uphumelele ngempela embonini eminyene ngendlela emangalisayo. Futhi uma isikhathi kuyisilinganiso sangempela sempumelelo, uFisher usendleleni yokujoyina lelo qembu elidumile.

“Ngiyaziklama, futhi ngithemba ukuthi omunye wesifazane uzozihlanganisa nayo,” kusho yena. “Kwesinye isikhathi bayakwenza, kwesinye isikhathi abakwenzi. Ngiqale ibhizinisi lami njengekhasimende lami elihamba phambili, futhi yileyo ndlela engizoqhubeka ngayo.