Jennifer Fisher pa Momwe Mungakhalire Wopambana mu Bizinesi Yodzikongoletsera

Monga wophunzira ku yunivesite ya Southern California, komwe adaphunzira zamalonda zamalonda, adakopeka ndi dziko la mafashoni atatha kuphunzira ku LA Style ndi magazini a Detour. "Ndinkaganiza kuti ndikufuna kugwira ntchito yotsatsa malonda, ndipo ndimawona zovala zikudutsa," adatero. Atangozindikira kuti anali "mbali yolakwika," adayamba ntchito yake ngati stylist ku Los Angeles. Pambuyo pake adapeza chikondi ndikusamukira ku New York, akufuna kukayambitsa banja. Zimenezi zingakhale zovuta kuchita. Atapita padera kawiri kudzera mwa surrogate, komanso kudzipangira yekha IVF, adabereka mwana wake wamwamuna Shane.

"Pali chifukwa cha nkhani yayitaliyi," adalongosola m'chipinda chake chowonetsera pa 5th Avenue. "Pamene mwana wanga anabadwa, ndinali kufunafuna chinachake chomwe chinali chabwino kwambiri kuti chimusonyeze iye." Atakumana ndi zovuta zotere, Fisher anali kuchita zomwe amafuna. N'zomvetsa chisoni kuti zidutswa zokhazo zomwe anapeza zinali zodzikongoletsera, zazing'ono zomwe sizinagwirizane ndi umunthu wake, kapena kusonyeza momwe ankafunira kulemekeza mwana wake. "Chotero, ndidapanga mkanda wooneka ngati tag wa galu womwe ndidavala pa unyolo wolemera kwambiri wagolide," adatero. "Ndinachita izi chifukwa ndimafuna china chake; Ndinkafuna dzina lake lonse, ndipo palibe amene ankapanga zinthu ngati izi panthawiyo." Monga momwemo, adawona kuti pali malo ofunikira kudzaza, ndipo bizinesi idayambika. Kunena zowona, Fisher adamenya chingwe ndi ogula omwe amafunafuna zidutswa zomwe zinali zolimba mtima, zazikulu, komanso zosiyana ndi zinthu zanzeru zomwe zidali ponseponse pamsika wa zodzikongoletsera.

"Ndikuganiza kuti timadziwika ndi zodzikongoletsera zodzikongoletsera zomwe ndi zapamwamba, koma zopindika chifukwa champhamvu. Inde, zodzikongoletsera zamphamvu, "adalongosola. "Pamlingo wabwino, timadziwika ndikusintha mwamakonda. Zidutswa zanga zonse zili ndi malire pang'ono - sizofewa kwambiri." Kukhala ndi zokongoletsa zomveka bwino kumagwira ntchito mokomera Fisher, chifukwa kumamulekanitsa pamakampani ambiri. Kaya ndi ma tag agalu, mfundo, zomangira kapena maunyolo, mapangidwe onse a Fisher amakhala ndi luso lazosema, kunditengera mozama. Koma chochititsa chidwi kwambiri ndi momwe adakhazikitsira kampani yake-kugawa maakaunti ake ogulitsa ku Barney's New York ndi Net-A-Porter, komwe amagulitsa zovala zake zamkuwa, kuchokera pazovala zake zodzikongoletsera, zodzikongoletsera, zomwe amagulitsa kudzera mwa iye. tsamba la e-commerce ndi malo owonetsera ku New York.

"Ndimawatenga ngati mabizinesi awiri osiyana," adatero. "Zosonkhanitsa zamkuwa zidabwera panthawi yachuma. [Magazini] okonza ankafuna zodzikongoletsera zazikulu za nkhani, ndipo ndinali kuwononga $10,000 pa zibangili ndi makafu. Choncho, tinayamba kuponya mkuwa ndikuupukuta kuti uwoneke ngati golide. Mwadzidzidzi, tidayamba kuyika zolemba zonse izi." Ngakhale kuzindikirika kwake kwakukulu kudachokera ku zidutswa zake zamkuwa zomwe zimawonekera muzovala zapamwambazi, komanso udindo wake monga womaliza wa CFDA/Vogue Fashion Fund, maziko a bizinesi yake ili ndi zodzikongoletsera zabwino kwambiri - makamaka, zithumwa zake. Monga momwe adafotokozera:

"Chofunika kwambiri pa zodzikongoletsera zathu zabwino ndikuti zimapereka makasitomala zomwe palibe wina aliyense ali nazo. Titha kuchita mu golide woyera, duwa kapena wachikasu; 18K kapena 14K; maunyolo osiyanasiyana a utali wosiyana; zilembo za diamondi kapena masiku a diamondi; mukhoza kukhala nacho chojambulidwa. Palibe amene akufuna chinthu chomwecho. Ndipo ndi zithumwa zathu, makasitomala akagula imodzi, amakopeka ndikumagulabe." Mwa kusunga zodzikongoletsera zake zabwino m'nyumba, titero kunena kwake, Fisher amatha kuwongolera malire ake, ndikubweza zambiri pa iye. ndalama. Malo ogulitsa m'madipatimenti nawonso satha kugula zinthu zabwino kwambiri, amakonda kuzigula potumiza, chifukwa safuna kutenga chiopsezo chogulitsa zinthu zamtengo wapatali. Komabe, iwo ali okonzeka kugula zodzikongoletsera zotsika mtengo, kuziwonetsa kwa makasitomala awo okhulupirika, ndikupititsa patsogolo chidziwitso cha mtundu. "Ndinali kudzichitira ndekha ntchito yabwino popanga mtundu wamphamvu kwambiri wamabizinesi kuyambira pachiyambi," adatero Fisher.

Poganizira izi, ndizomveka kuti Fisher angakondwerere zaka 10 ndi mzere wabwino wa zodzikongoletsera. Wokhala ndi mphete zosindikizira ndi mikanda yopangidwa ndi golide wa 18K ndi enamel yokhala ndi zolemba za njoka, maluwa ndi mabingu, chopereka chachikumbutsochi chikuwonetsa nthawi yoyamba yomwe Fisher adagwiritsa ntchito utoto pamapangidwe ake, omwe akufuna kumangapo ndi zidutswa zamtundu umodzi. "Inde, tikuyambitsa gulu latsopano, koma limakhudzanso makasitomala anga omwe ali nawo kale, titi, mkanda wanga, ndipo ndikufuna kuwonjezera chithumwa kuchokera kuzinthu zamtundu wa enamel," adatero.

Ndipo ngakhale zitha kukhala zosiyana pang'ono ndi zomwe adapanga m'mbuyomu, zosonkhanitsazo zimadya mu DNA ya mtunduwo. Masiku ano, chifukwa cha mafashoni omwe amadzaza ndi kupanga zatsopano nthawi zonse, Fisher watsimikiza kutsata malingaliro ake, ndi kupanga zodzikongoletsera zomwe zimagwirizana ndi zosowa za omutsatira, omwe kwenikweni ndi akazi ngati iye. "Ndine kasitomala wanga woyenera-mkazi wopanda mzimu yemwe amadziwa zomwe akufuna," adatero. "Ndi amene timagulitsa kwa tsiku ndi tsiku: akazi omwe amawona zomwe amakonda, amazigula, ndikuchita popanda chilolezo." Ngati wina angayang'ane ochita masewera olimbitsa thupi monga Miuccia Prada Ralph Lauren, ndi Diane von Furstenberg, zimakhala zovuta kuti asazindikire momwe zosonkhanitsa zawo zimayankhulirana ndi moyo wawo-kaya ndi katswiri wa ku Italy, cowboy, kapena globetrotter wokongola. Amatsimikizira kuti kumamatira ku masomphenya osiyana ndi zomwe zimafunika kuti apambane mumakampani owundana kwambiri. Ndipo ngati nthawi ndiyomwe yapambana kwambiri, Fisher ali m'njira yolowa nawo gulu lalikululo.

"Ndimadzipangira ndekha, ndipo ndikhulupilira kuti amayi ena adzagwirizana nawo," adatero. “Nthawi zina amatero, ndipo nthawi zina satero. Ndinayamba bizinesi yanga ngati kasitomala wanga wabwino kwambiri, ndipo ndi momwe ndipitirire.